FROM 10-POUND PICKLE JARS
TO PREMIUM QUALITY

No longer solely the domain of super-sized packs of TP and competitive prices on new sets of tires, Sam’s Club was now home to premium items like Jenn-Air grills, Judith Ripka jewelry, restaurant-quality steaks, seafood and produce.  But while the warehouse giant had moved on, consumer perceptions had some catching up to do…
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