TURNING A COMMODITY INTO A CASH FLOW

Milk is milk. Or that’s what most moms think—until they take a sip of Promised Land. For 25 years, Promised Land had built a small but devoted following. With Borden, the cult brand had a new owner and a new charge—to be introduced to a lot more milk lovers on a budget that was anything but Elsie-sized. This divine dairy knew that better milk comes from better cows. Pampered Jersey bovines, that is. Naturally richer and creamier than ordinary moo juice, Promised Land comes in ice-cream-rich flavors like Midnight Chocolate and Cookies 'N Cream…
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