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Continuing our success at award shows, Launch loaded up on more goodies this summer.
The 2010 Dallas Society of Visual Communications Show had several Launch pieces in contention for awards, including TV and interactive work for smart center DFW and posters for the Voice Foundation. Members of the Launch team were on hand for the festivities, and walked away with a Bronze award for the Voice Foundation’s “Warning Signs” campaign. Credits include Dean Oram, AD; Kevin Byrd, CW; David Wilgus and Diane Seimetz, CDs; Alison Hamilton, AE; Laura Carroll, print production; Randal Ford, photographer, and retouching by Portus Imaging. This campaign previously was honored at the local and regional Addy Shows. We are equally proud that the Voice Foundation has gotten good traction and awareness from this work.
At the 16th Annual Communicator Awards, an international competition honoring creative excellence by communications professionals, Launch took home an “Award of Excellence” in the automotive category for the Park Place Dealerships website. Launch partnered with developer eCarList to bring it to live. The site mixes an upscale design that reflects the luxurious elements of the vehicles Park Place carries with easy to use inventory search functionality. The Launch team included Richard Wezensky, AD; Kevin Byrd, CW; David Wilgus and Diane Seimetz, CDs; Alison Hamilton, AE.
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As the world’s leading organization dedicated to voice medicine, science and education, the Voice Foundation plays a vital role in raising consumer awareness of voice disorders. The big challenge is overcoming people’s tendency to ignore minor voice issues until they become major problems.
Launch stepped up to the challenge with a pro bono poster campaign of arresting images that sufferers can relate to. Each highlights different warning signs of voice disorders, which hopefully prompt viewers to take action sooner. All four portraits were shot by famed Austin photographer Randal Ford, who’s created memorable images for brands including AT&T and Southwest Airlines and magazines such as Texas Monthly and Fast Company. View Randal’s portfolio of people, animals, still lives, and environments. Both he and his longtime retoucher, Portus Imaging in L.A., generously reduced their fees to accommodate the project’s limited budget.
The creative team on the project included art director Dean Oram and writer Kevin Byrd. As World Voice Day draws nearer in spring 2010, look for other extensions of the Voice Foundation campaign.
