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Launch was pleased to have been recognized for its work on behalf of long-time client Rent-A-Center.
The Rental Advertising Excellence (RAE) Awards, the rent-to-own industry’s longest held advertising competition honors the best radio, television, print and Internet advertising campaigns created over the past year. The awards show and annual conference was held July 19-22.
Launch won a Gold and a Bronze in the :30 Radio category and a Silver for :30 TV.
Congratulations also go to partner agency Razor for their awards won in support of Rent-A-Center.
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The Children’s Advocacy Center of Collin County held its annual fundraiser at the Hilton Anatole, Dallas, and Launchers Alison Hamilton, Reuben Miller, and Diane Seimetz were on hand. Reuben designed the Center’s new brand identity earlier this year, and along with Diane and Alison, helped create the on-stage presentation “Impact Moment,” which depicted the struggles of abused children, and the relief the Center provides.
The gala’s theme this year was “Rock On!” and that it did. The band, World Classic Rockers, was the featured entertainment, consisting of former members from Santana, Journey, Boston, Steppenwolf, Toto, and Lynyrd Skynyrd. In addition to the entertainment, both live and silent auctions were held with all proceeds going to the Children’s Advocacy Center.
The event was chaired by local philanthropist Carolyn Speese—wife of Advocacy Center Board President, and Rent-A-Center CEO, Mark Speese (a long-time Launch client). A key sponsor of the event was Launch client Park Place Lexus, which generously donated several Lexus vehicles to the raffle.
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Teaming former Dallas Cowboys great (and current Fox Sports broadcaster) Troy Aikman, with wild wrestling legend (and reality show star) Hulk Hogan, makes for interesting surprises in Launch’s new TV campaign for Rent-A-Center.
Shot by award-winning celebrity photographer and director Jay Silverman, the spots are currently in post-production at Charlie Uniform Tango in Dallas.
The Launch team was particularly impressed with how genuinely nice, down-to-Earth, and professional Troy and Hulk are. They were also amazed by the sheer size of both guys. To get an idea, check out how the Hulkster dwarfs Creative Director David Wilgus in the photo below.
To see how Troy and Hulk work as a team, check out this spot from the campaign.
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Launch Agency Principal Diane Seimetz receives prestigious Woman of Excellence Award by National Association of Professional and Executive Women.
In recognition of her outstanding contribution to the advertising industry, the National Association of Professional and Executive Women has recognized Dallas ad veteran Diane Seimetz with the Woman of Excellence Award. The Association is dedicated to providing professional resources, education and marketing expertise to executive women nationwide, and extends this honor to those who display exceptional leadership skills in their field. Seimetz, along with partners David Wilgus and Michael Boone, is principal of LAUNCH, a boutique brand development, marketing and advertising agency in Dallas, Texas. The company specializes in consumer brand launches and relaunches, counting such companies as online dating giant Match.com, the Paris Hotel Las Vegas, Hotels.com, the Park Place luxury car dealership group, NYLO Hotels, rent-to-own leader Rent-A-Center, Fogo de Chao Brazilian Steakhouse, upscale girls’ salon Sweet and Sassy, the Fort Worth Star-Telegram, Susan G. Komen for the Cure, RadioShack brand PointMobl and others as clients. The agency has been recognized as one of the fastest growing businesses in the region, and has earned a national reputation for strategic and creative excellence. In addition to membership in the American Advertising Federation (AAF), American Association of Advertising Agencies (AAAA), Seimetz is active in her church, local animal shelter, Marketing Board for the University of Northern Texas, Gamma Phi Beta sorority, the DFW Interactive Marketing Association and Women on the Web.
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