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Launch Agency has once again added creative firepower with intern Jeffrey Rodriguez, aka “J-Rod 2.” (Art director Joanna Rodriguez has already claimed the original “J-Rod” moniker). A recent graduate from the University of North Texas, Jeffrey joins the team bringing with him his passion for graphic design.
A native of the Lone Star State, Jeffrey grew up in Plano, Texas. The Communication Design major studied typography, graphic design, packaging, publication design, art direction and AfterEffects motion in earning his degree.
Jeffrey’s other interests include discovering new music, hanging out with friends, working out, and — believe it or not — cleaning and organizing. He will also be Launch’s “go to” man when it comes to smooth R&B and Top 40 music.
We interrogated Jeffrey to figure out how this “neurotic” (his words, not ours) designer works:
Q: Most unique talent?
A: I’d like to think I’m a good whistler. Name a song!
Jeffrey Rodriquez, Launch Agency's cleanest creative
Q: Favorite kind of games? Board games, mind games, video games…?
A: I LOVE Scrabble/ or Words with Friends — any kind of word game.
Q: What is your favorite piece of art?
A: “The Great Wave of Kanagawa” by Hokusai
Q: Celebrity you’d most like to meet.
A: Beyonce Knowles
Q: What is your favorite children’s movie?
A: Disney Pixar’s “Up”
Q: Favorite inspirational rocket/space related saying?
A: “Shoot for the moon! Even if you miss, you’ll land among the stars.”
Please join us in welcoming Jeffrey, along with his eye for graphic design and tidiness, to Launch.
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The Children’s Advocacy Center of Collin County serves the county’s most vulnerable residents: abused and neglected children. They employ a multi-disciplinary approach that unites the efforts of therapists, law enforcement, legal and medical professional to ensure a higher conviction rate of offenders and less trauma for the children. The Center also provides resources to support their families, from fulfilling basic needs to supplying ongoing counseling to help them recover.
As a non-profit that relies on donors to provide these services, the CAC understands the power of a strong, recognizable brand. When it came time for a new logo and marketing strategy, they turned to their Plano-based neighbors at Launch Agency to develop a logo that better communicated the Center’s mission to provide safety, healing and justice. They also wanted a more professional mark to represent their highly trained specialists and the serious work they do.
Led by creative director Diane Seimetz and art director Reuben Miller, Launch’s logo solution successfully accomplishes both objectives – using a shield as a symbol of protection, integrated with a child inside striking a joyful pose. Reuben chose green because it signifies life, growth and rebirth.
Launch is proud to support such a worthwhile cause and hopes the new logo furthers their critically important mission. To learn more about the Children’s Advocacy Center of Collin County, preventing child abuse and how you can help, please visit http://www.cacplano.org.
