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NYLO Hotels recently unveiled their latest in chic hotel lodging, NYLO Dallas/Las Colinas. To help capture the hip essence of this boutique business and leisure hotel, Launch worked with Dallas-based photographer Brian Braun, whose striking shots of some of Big D’s most iconic structures have put him in high demand. Flip through the image gallery below from the NYLO shoot, or you can view his full portfolio here.
Launch’s relationship with NYLO dates back to 2007, as ground was breaking on their first location, NYLO Plano @ Legacy — a stylish, loft-style hotel with ultramodern accommodations. The Launch agency team (including Principals/Creative Directors Diane Seimetz and David Wilgus, account executive Ashley O’Beirne, writer Alex Slotkin, production manager Laura Carroll) were instrumental in building NYLO’s brand identity and launching the brand with magazine ads, in-room collateral, printed materials, the website and the tagline “Stay Unique.”
Looking for a cool, affordable boutique hotel room? Check out NYLO.
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To introduce the world’s first dedicated luxury hybrid sedan to DFW, Park Place Lexus Plano and Park Place Lexus Grapevine threw two exciting reveal events with the help of Launch Agency. Featuring delicious appetizers catered by NYLO Hotels (another Launch client), along with Rain Organics Vodka “Eco-tinis” and “Lexus Lemonades,” the bashes were a fun, inspiring look at a more eco-friendly automotive future.
Launch was responsible for the events’ invitations, as well as event signage and videos that hyped the fuel efficiency and sustainability of the stunning new Lexus HS 250h. A large force of Launchers showed up and got green at the events. According to Liz Tankersley, Marketing Manager for Park Place Dealerships, and the person in charge of these soirees, “Launch has been an amazing collaborative partner on our events from concept to execution. Our recent Hello Someday HS 250h events are yet another great example. Their team is instrumental in keeping the branding and focus relevant for today’s luxury car buyer.”
View photos from the events on the Facebook pages for Lexus Plano and Lexus Grapevine.
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Launch Agency Principal Diane Seimetz receives prestigious Woman of Excellence Award by National Association of Professional and Executive Women.
In recognition of her outstanding contribution to the advertising industry, the National Association of Professional and Executive Women has recognized Dallas ad veteran Diane Seimetz with the Woman of Excellence Award. The Association is dedicated to providing professional resources, education and marketing expertise to executive women nationwide, and extends this honor to those who display exceptional leadership skills in their field. Seimetz, along with partners David Wilgus and Michael Boone, is principal of LAUNCH, a boutique brand development, marketing and advertising agency in Dallas, Texas. The company specializes in consumer brand launches and relaunches, counting such companies as online dating giant Match.com, the Paris Hotel Las Vegas, Hotels.com, the Park Place luxury car dealership group, NYLO Hotels, rent-to-own leader Rent-A-Center, Fogo de Chao Brazilian Steakhouse, upscale girls’ salon Sweet and Sassy, the Fort Worth Star-Telegram, Susan G. Komen for the Cure, RadioShack brand PointMobl and others as clients. The agency has been recognized as one of the fastest growing businesses in the region, and has earned a national reputation for strategic and creative excellence. In addition to membership in the American Advertising Federation (AAF), American Association of Advertising Agencies (AAAA), Seimetz is active in her church, local animal shelter, Marketing Board for the University of Northern Texas, Gamma Phi Beta sorority, the DFW Interactive Marketing Association and Women on the Web.
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