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No question, advertising is an unusual industry. And in an appropriately “truth is stranger than fiction” moment, Launch Agency managed to win two prestigious awards from the Dallas Society for Visual Communicators this past Saturday for work promoting an entirely different award show, the 2011 Dallas ADDY Awards.
The winning entry was a video piece originally screened at the aforementioned ADDY event, titled “Suffer For Your Art Teaser Video.” This entry received a Gold Medal, as well as a Judge’s Choice award from judge Greta Ackerman, Associate Design Director at Crispin Porter + Bogusky.
The video focuses on some of the strange, silly and downright surreal moments that Dallas advertising notables have encountered during their time in the ad business. Launch principals/creative directors Diane Seimetz and David Wilgus created the video, with the help of acclaimed director Jeff Bednarz and Directorz executive producer Jeremy Besser, and also appear in it. Charlie Uniform Tango edited the piece, including the efforts of executive producer Lola Lott, editor Jack Waldrip, assistant editor Alex Campos and graphic artist Dave Slack. Launch principal, Michael Boone makes a cameo in the video as well.
Watch the winning entry here:
Suffer for Your Art Teaser Video
And check out more photos from the 43rd annual DSVC Professional Show:
http://www.flickr.com/photos/launchagency/sets/72157626889614148
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Teaming former Dallas Cowboys great (and current Fox Sports broadcaster) Troy Aikman, with wild wrestling legend (and reality show star) Hulk Hogan, makes for interesting surprises in Launch’s new TV campaign for Rent-A-Center.
Shot by award-winning celebrity photographer and director Jay Silverman, the spots are currently in post-production at Charlie Uniform Tango in Dallas.
The Launch team was particularly impressed with how genuinely nice, down-to-Earth, and professional Troy and Hulk are. They were also amazed by the sheer size of both guys. To get an idea, check out how the Hulkster dwarfs Creative Director David Wilgus in the photo below.
To see how Troy and Hulk work as a team, check out this spot from the campaign.
