Diane presented some of the award-winning pro bono work Launch has done for very special clients such as The Voice Foundation, Children’s Advocacy Center of Collin County, The Rise School and Susan G. Komen for the Cure. She also spoke about Launch’s involvement in the American Heart Association’s Dallas Heart Walk, which had special meaning to her and the whole Launch family.

A highlight of the luncheon was the inspirational stories that were shared by the panelists. After each member on the panel spoke about their agency’s own pro bono work and philosophy, they answered questions on the pros and cons of these assignments.

The panel stressed the importance of keeping the same agency processes with pro bono clients as done with paying clients. Making sure the charity’s mission aligns with your agency’s mission and values is also important before establishing a relationship. Agency bandwidth and resources are also huge factors. Using the agency’s clout and resources can be key in getting work produced for very little to no cost.

It was agreed that in every case, pro bono work should be your agency’s best work; something to be proud of that truly helps the cause!

Armed with umbrellas and ponchos, 18 determined Launchers splashed their way through the 5K, in remembrance of Pat Seimetz, husband of Launch partner Diane Seimetz. Pat passed away from a heart attack this past May.  The Launch team sported “Rock the Walk for Pat” t-shirts designed by art director Stephanie Fisher.