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Launch’s 2011 winning streak continued with four awards at the Tenth District ADDY Awards, held Friday in Oklahoma City. The Tenth District of the American Advertising Federation (AAF) represents the affiliate advertising clubs and federations of the AAF in Arkansas, Louisiana, Oklahoma and Texas.
This time around, the Launch Agency trophy haul included a gold for its “Guillotine” poster, created for the 2011 Dallas ADDY Awards, as well as a silver for the overall “Suffer for Your Art” Dallas ADDYs poster campaign. Launch also took home two silver trophies for its Children’s Advocacy Center of Collin County public service posters, titled “Bear” and “Robot.”
As a result of these wins, all four awarded pieces now move on to the National ADDY Awards as finalists. The winning work will be judged in San Diego and announced in early June. Here’s hoping the streak continues.
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Launch Agency Principal Diane Seimetz receives prestigious Woman of Excellence Award by National Association of Professional and Executive Women.
In recognition of her outstanding contribution to the advertising industry, the National Association of Professional and Executive Women has recognized Dallas ad veteran Diane Seimetz with the Woman of Excellence Award. The Association is dedicated to providing professional resources, education and marketing expertise to executive women nationwide, and extends this honor to those who display exceptional leadership skills in their field. Seimetz, along with partners David Wilgus and Michael Boone, is principal of LAUNCH, a boutique brand development, marketing and advertising agency in Dallas, Texas. The company specializes in consumer brand launches and relaunches, counting such companies as online dating giant Match.com, the Paris Hotel Las Vegas, Hotels.com, the Park Place luxury car dealership group, NYLO Hotels, rent-to-own leader Rent-A-Center, Fogo de Chao Brazilian Steakhouse, upscale girls’ salon Sweet and Sassy, the Fort Worth Star-Telegram, Susan G. Komen for the Cure, RadioShack brand PointMobl and others as clients. The agency has been recognized as one of the fastest growing businesses in the region, and has earned a national reputation for strategic and creative excellence. In addition to membership in the American Advertising Federation (AAF), American Association of Advertising Agencies (AAAA), Seimetz is active in her church, local animal shelter, Marketing Board for the University of Northern Texas, Gamma Phi Beta sorority, the DFW Interactive Marketing Association and Women on the Web.
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