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Launch is officially energized after being selected by Tri Global Energy to be their first agency of record.
Headquartered in Dallas, Tri Global Energy is a renewable energy company specializing in the development of wind, solar and geoexchange projects. It was founded in January 2009 with the goal of increasing community participation in, and profits from, these clean energy projects. Co-founder John Billingsley created the company’s patent-pending business model after being approached by a wind farm developer and seeing how the traditional model exploited landowners.
Launch Principal, Michael Boone, explains what makes Tri Global Energy unique: “John and the other two Tri Global founders, Tim Daniel and Aaron Gathmann, believe the development of renewable energy projects should directly benefit the communities that provide the power. The more interest the local community has in a project, the more likely it will be successful for all involved.”
Launch is in the process of rebranding the corporate identity, revising the website (triglobalenergy.com) and creating advertising and collateral, all to debut this year. Art Director Reuben Miller tackled the agency’s first assignment, redesigning the Tri Global Energy logo. His solution is a clean, contemporary mark that symbolizes the company’s integrated approach to the three renewable energy technologies.
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Team Launch joined more than 25,000 other walkers on an overcast, rainy Saturday for the 2009 Start! Heart Walk. Benefiting the American Heart Association, the Dallas walk was one of its most successful, raising nearly $3 million.
Armed with umbrellas and ponchos, 18 determined Launchers splashed their way through the 5K, in remembrance of Pat Seimetz, husband of Launch partner Diane Seimetz. Pat passed away from a heart attack this past May. The Launch team sported “Rock the Walk for Pat” t-shirts designed by art director Stephanie Fisher.
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To introduce the world’s first dedicated luxury hybrid sedan to DFW, Park Place Lexus Plano and Park Place Lexus Grapevine threw two exciting reveal events with the help of Launch Agency. Featuring delicious appetizers catered by NYLO Hotels (another Launch client), along with Rain Organics Vodka “Eco-tinis” and “Lexus Lemonades,” the bashes were a fun, inspiring look at a more eco-friendly automotive future.
Launch was responsible for the events’ invitations, as well as event signage and videos that hyped the fuel efficiency and sustainability of the stunning new Lexus HS 250h. A large force of Launchers showed up and got green at the events. According to Liz Tankersley, Marketing Manager for Park Place Dealerships, and the person in charge of these soirees, “Launch has been an amazing collaborative partner on our events from concept to execution. Our recent Hello Someday HS 250h events are yet another great example. Their team is instrumental in keeping the branding and focus relevant for today’s luxury car buyer.”
Launchers Jason, Megan, Alison & Michael
Lean, mean machine: the Lexus HS 250h
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Launchagency.com has undergone a minor update. No, it doesn’t affect our homepage’s classic running man. He’s still doing his thing. But we have added a new Experience section that makes it easier to explore our work.
From some of Launch’s earliest, well-respected creative for eatZi’s and iMuffs, to extremely successful, award-winning campaigns for Match.com, Paris Las Vegas and The Dallas Zoo, to our most recent work, visitors can view an expanded portfolio of samples by project, client or media. We’ve also added a full listing of our esteemed local, regional and national clients over the past seven-plus years.
Stay tuned for more Launchagency.com improvements in the coming months.
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When Launch started working with Retail Products Group on a pet care package redesign, we knew there would be some fun opportunities. Art Director Richard Wezensky experienced that firsthand at a recent four-day photo shoot. Alongside professional puppy-wrangler Paige Anderson from agentBEAST, Wezensky learned some of the tricks to getting the perfect shot. There was never a dull moment with puppies and kittens scampering around the studio, as uber-patient photographer Brenda Cabanski captured all the great moments.
During the first two days, trained “professional” cats and dogs were the stars. Launch and Retail Products Group then teamed with the Humane Society of North Texas to let some of their rescue animals take a turn on the, er, catwalk. Cabanski, a proud supporter of the Humane Society, donated the modeling fee to Rescue Services.
Wezensky reported that none of the talent ever screamed for make-up or complained about which side to use for the “money shots.” See below for some of the furry friends he met on the shoot.
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As summer comes to an end, so does my time here at Launch. I have learned more than I ever imagined, had experiences I never thought possible, and worked with some incredibly talented people. My time at Launch was short, but action-packed.
Some of my favorite memories of the summer were going to photo shoots, sitting in on a radio production, brainstorming concepts for new campaigns, and laughing at photoshopped internal emails I received.
However, the thing I loved most was coming in knowing that each day I’d learn something new, something I never would experience in a classroom. The most important discovery I made was how to harmonize creativity with practicality (and strategy). This is, perhaps, an “graduate level” challenge unlike any while working on my portfolio in college.
Special thanks to David Wilgus for inviting me in to look at my portfolio and taking a chance with a novice, and Diane Seimetz and Michael Boone for being exemplary bosses and setting the bar high for future employers. Also, a big thanks to Kevin Byrd and Alex Slotkin for being copywriter mentors to me. As for everyone else, you all made my time at Launch special.
Thank you for the opportunity to work with such a fun, successful company!
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Launch is pleased to be the new agency of record for Which Wich?, the home of superior sandwiches with 90 locations in 16 states.
The fast-growth restaurant concept from Genghis Grill founder Jeff Sinelli, Which Wich? offers something tasty for everyone, with over 50 varieties of sandwiches ranging from turkey and Italian grinders to signature wiches like the Caprese (mozzarella, pesto and tomato), BacHammon (bacon and ham) and the Thank You Turkey (with cranberry and stuffing).
Michael Boone, Launch Principal, Account Director – and loyal Which Wich? customer – put down his bag of Which Wich? House Chips long enough to rave about the business. “Our job is to develop marketing materials and impactful advertising to create awareness and drive traffic to the stores,” he said. “Which Wich? has a great concept and brand, which is a huge head start in an extremely competitive segment of the restaurant industry.”
Launch won the account after an agency review, and began working on the business in August. Creative for corporate and franchisee initiatives will debut 4Q 2009.
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Have you ever wondered what the difference is between an eps, jpg, gif or png file but were too afraid to ask? Well, here’s a quick reference guide to keep you from asking a “silly question.”
EPS (Encapsulated PostScript) This one is the standard for printing. An EPS is a vector file format created by geometrical figures such as lines, curves, points and shapes. This means the image can be enlarged without pixilation or reduced without losing detail.
JPG (Joint Photographic Experts Group) The opposite of EPS. A JPG is a raster file format created by pixels. The smaller and closer the pixels, the better the image. As you enlarge a raster image the pixels begin to separate and spread out. If you keep enlarging, you will eventually begin to see the individual pixels and your image will look grainy.
GIF (Graphics Interchange Format) When you hear GIF think Web. A GIF is a bit-mapped format that supports up to 256 colors (8-bit) and is dreamy for pretty much all Web graphics except photographs. Why? Photographs need a broader range of colors so this is when a JPG comes in handy.
PNG (Portable Network Graphic) The stepsister of GIF you never hear about. It’s a bit-mapped file format that was basically developed as a nonproprietary alternative to a GIF.
That was easy as ABC. If you have any questions or print production needs, contact Launch Agency’s in-house guru, Laura Carroll.
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Coming up with a great new color palette for a design can often be tricky. Sometimes, designers get stuck in a color rut or need help figuring out what colors will go best with a visual. For some fresh contemporary color inspiration, there are a number of great color palette resources online. Here are a few favorites the Launch team turns to for amping up design work:
CSS Drive’s Image to Colors Palette Generator
This is a great little site where you can upload an image or point to a URL, and it will give you a color palette based on the image. There are many of these out there, but this one stands out because it provides a light, medium and dark palette, as well as a complete palette.
Adobe® Kuler
Kuler is a wonderful resource built right in to Creative Suite 4 software. It’s a great way to explore some new color themes, and the content is created by users worldwide. Browse by highest rated, newest, most popular and save your favorite color combos.
To access this in Illustrator, simply go to the Select menu, click Extensions, click Kuler.
From Speak Up Archives – Dark and Fleshy: The Color of Top Grossing Movies
This breaks down the colors used in the posters for the top grossing movies of all time, by rating. What’s surprising is that there isn’t much color deviation – it seems as though there’s definitely a pattern to follow in Hollywood. It’s great for color exploration because you can get color ideas based on the emotion you’d like to convey.
From Build Internet – Color Scheme Inspiration: Vintage Horror Movie Posters
Can’t omit this little gem … an exploration of vintage horror movie posters and their color palettes. It combines kitschy vintage design, movies and color. And while this blog post may not solve your design problems, it’s great to look through!
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As the Launch Agency Summer Intern I have been learning the ropes of agency life and discovering the truth in being a copywriter. It has been a great experience.
I am ecstatic to be working with such a talented group of individuals. Even though I’ve only been here a short while, I’ve started to learn the value of an internship – the stuff you won’t find in a classroom. While working on my personal portfolio, I could do whatever in my ads and creativity always beat practicality. However, I have learned that REAL advertising is a well-balanced mixture of the two that begins with a consumer insight and a well-crafted communication strategy.
My days are filled with concepting for clients, writing articles for the Launch Pad, and even venturing to a photo shoot or two; that is the true glory of being an intern. I’ve gotten to see aspects of real-world advertising that never would have been possible without this opportunity.
When I first visited the Launch Agency website I could just tell it had to be a cool place to work. I was right.
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