To introduce the world’s first dedicated luxury hybrid sedan to DFW, Park Place Lexus Plano and Park Place Lexus Grapevine threw two exciting reveal events with the help of Launch Agency. Featuring delicious appetizers catered by NYLO Hotels (another Launch client), along with Rain Organics Vodka “Eco-tinis” and “Lexus Lemonades,” the bashes were a fun, inspiring look at a more eco-friendly automotive future.
Launch was responsible for the events’ invitations, as well as event signage and videos that hyped the fuel efficiency and sustainability of the stunning new Lexus HS 250h. A large force of Launchers showed up and got green at the events. According to Liz Tankersley, Marketing Manager for Park Place Dealerships, and the person in charge of these soirees, “Launch has been an amazing collaborative partner on our events from concept to execution. Our recent Hello Someday HS 250h events are yet another great example. Their team is instrumental in keeping the branding and focus relevant for today’s luxury car buyer.”
Launchers Jason, Megan, Alison & Michael
Lean, mean machine: the Lexus HS 250h
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