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The Children’s Advocacy Center of Collin County serves the county’s most vulnerable residents: abused and neglected children. They employ a multi-disciplinary approach that unites the efforts of therapists, law enforcement, legal and medical professional to ensure a higher conviction rate of offenders and less trauma for the children. The Center also provides resources to support their families, from fulfilling basic needs to supplying ongoing counseling to help them recover.
As a non-profit that relies on donors to provide these services, the CAC understands the power of a strong, recognizable brand. When it came time for a new logo and marketing strategy, they turned to their Plano-based neighbors at Launch Agency to develop a logo that better communicated the Center’s mission to provide safety, healing and justice. They also wanted a more professional mark to represent their highly trained specialists and the serious work they do.
Led by creative director Diane Seimetz and art director Reuben Miller, Launch’s logo solution successfully accomplishes both objectives – using a shield as a symbol of protection, integrated with a child inside striking a joyful pose. Reuben chose green because it signifies life, growth and rebirth.
Launch is proud to support such a worthwhile cause and hopes the new logo furthers their critically important mission. To learn more about the Children’s Advocacy Center of Collin County, preventing child abuse and how you can help, please visit http://www.cacplano.org.
Logo created by Launch, a Dallas Advertising Agency
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Here in ad agency-land, having an iPhone is de rigueur. Not only does its sleek design pair nicely with our preferred dress code (jeans, ironic t-shirts, sneakers), but it’s become an essential tool for everything from generating and capturing ideas to keeping in touch with clients and vendors.
With so many interesting-looking apps cluttering the iTunes store, we thought we’d let you in on a few of our favorites here at Launch—the iEssentials we simply couldn’t live without.
T
his month’s must-have is Evernote. Imagine a virtual scrapbook, filled with all your notes, snapshots and voice recordings. Now imagine that scrapbook is automatically synced up online, and easily searchable. Better yet, imagine being able to search for any text appearing in the photos you upload (e.g. the snapshot you took of that potential client’s business card).
Now take all of that and bake it into a slick iPhone app, allowing you to read any note, or create new notes that will then be synced back to your computer. And while you’re at it, make it all free (there is a paid upgrade available, in case the included 40 MB of uploads per month isn’t enough).
Yep, that’s Evernote in a nutshell. As a copywriter, I use it to collect all my fleeting headline ideas, visual reference snapshots and incriminating photos of co-workers (you know who you are). And I’ll bet you’ll find it equally indispensable. Check it out at:
http://www.evernote.com/about/download
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Welcome to our newest Art Director, Joanna Rodriguez. A native Texan, Joanna hails from Houston and has been in Dallas for the past six years. Joanna graduated from the University of North Texas in May of ‘09 with a Bachelor’s in Communication Design, making her the 4th UNT alum at Launch.
After interning at two Dallas Agencies, Dieste and IMC2, Joanna joined Launch for her first full-time job as an art director. Joanna is fluent in Spanish and “semi-fluent” in French. “I studied French for 12 years, so you’d think I’d be able to speak it. That’s not the case.” Joanna said.
The Mac-loving, cat-hating, Whataburger-craving, 23 year old is the oldest of three kids. (She has one sister and one brother.) She currently lives with her brother stating it has its “ups and downs.”
Q&A with Joanna Rodriguez Q: Favorite Blog A: It’s kinda nerdy but, the UNT Communication Design blog
Q: New stuff on your iPod playlist A: Also kinda nerdy but, Abba
Q: Best Movie A: Ever? Casablanca; recently, Up in the Air with George Clooney
Finally, when asked how she was handling the crazy work atmosphere at Launch she laughed and said, “It gets better every day!”
¡Bienvenidos a Launch, Joanna!
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Hungry Texans couldn’t wait to get their hands on 99¢ Wiches during the Which Wich Customer Appreciation Day. The one day celebration, featuring special pricing on their Superior Sandwiches, was January 6 at all the Dallas, Austin and Houston locations. Loyal fans and new customers alike flocked to the store to have Wiches for lunch and/or dinner. Dallas-based Launch Agency created an FSI that dropped on January 3 and social media buzz-building to generate awareness and help spread the Wich love.
Lines were out the door at most locations during the event.
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As 2009 drew to an end, the Launch team gathered together for our annual holiday lunch party, featuring a catered BBQ feast with all the fixin’s. (Yes, some Texans actually talk that way, but not most.) The highlight of the celebration was the prize-filled agency trivia contest, followed by the surprise gifts everyone received from Santa. One was a very cool, high-tech gadget; the other, a decidedly low-tech gift.
From all of us at Launch, here’s to a happy, healthy, prosperous 2010.
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Introducing the newest Account Exec to grace the hallowed halls of Launch Agency, Megan Lucy James (or ML, as she’s often called). Megan Lucy comes to Launch from Bentonville, Arkansas where she was a vital part of the Sam’s Club marketing department for 2 ½ years. Now she’s diving into the agency side of the business as we expand our account team to accommodate new clients.
Sam’s Club was Megan Lucy’s first job after graduating from the University of Arkansas (she will “call the Hogs” if you ask her), where she majored in Journalism, specializing in Advertising and PR. She met her fiancé, Joe, while completing her college internship at a local bank. They hit it off, started dating, and now they’re getting hitched in June. Congrats!
Other fun facts about ML? Her mom was such a huge fan of the 80s miniseries “The Thornbirds” that she named her daughter after the leading lady character “Megan” (also known as “Meggie”). ML’s fave food is sushi; we’ll have to school her on proper Tex-Mex. When asked to compare Texas to Arkansas, she diplomatically replied, “they’re both very different, but also fantastic.” And finally, when asked about our wacky antics here at Launch, she said she “likes everyone and it’s starting to feel like home.”
Welcome to the family, Megan Lucy!
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The Launch Thanksgiving Feast is the traditional way for Launch Agency to prepare for the Holidays. The annual potluck lunch was a huge success.
Everyone brought their favorite recipes and family specialties to share. There were plenty of appetizers, three different potato dishes, classic green bean casserole and stuffing, and the main entrees – a delicious Turkey and spiral-sliced ham – purchased from Sam’s Club. And what would the Launchgiving feast be without Creative Director Dave Wilgus’ famous “Lime Dream Salad” (it’s a dessert, it’s a fruit serving, it’s a salad!)? Some of the more popular dishes included KC DeFranco’s homemade sausage and fennel stuffing, Lee Jones’s sweet potato casserole (compliments of Pioneer Woman) and Megan Kelly’s cheesy potato casserole.
Everyone saved room for dessert including two pies, also from Sam’s Club. But the dessert winner was Aspen Taylor’s Pumpkin Gooey Buttercakes. See all the photos from the Launch Thanksgiving Feast in the slideshow below.
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NYLO Hotels recently unveiled their latest in chic hotel lodging, NYLO Dallas/Las Colinas. To help capture the hip essence of this boutique business and leisure hotel, Launch worked with Dallas-based photographer Brian Braun, whose striking shots of some of Big D’s most iconic structures have put him in high demand. Flip through the image gallery below from the NYLO shoot, or you can view his full portfolio here.
Launch’s relationship with NYLO dates back to 2007, as ground was breaking on their first location, NYLO Plano @ Legacy — a stylish, loft-style hotel with ultramodern accommodations. The Launch agency team (including Principals/Creative Directors Diane Seimetz and David Wilgus, account executive Ashley O’Beirne, writer Alex Slotkin, production manager Laura Carroll) were instrumental in building NYLO’s brand identity and launching the brand with magazine ads, in-room collateral, printed materials, the website and the tagline “Stay Unique.”
Looking for a cool, affordable boutique hotel room? Check out NYLO.
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As the world’s leading organization dedicated to voice medicine, science and education, the Voice Foundation plays a vital role in raising consumer awareness of voice disorders. The big challenge is overcoming people’s tendency to ignore minor voice issues until they become major problems.
Launch stepped up to the challenge with a pro bono poster campaign of arresting images that sufferers can relate to. Each highlights different warning signs of voice disorders, which hopefully prompt viewers to take action sooner. All four portraits were shot by famed Austin photographer Randal Ford, who’s created memorable images for brands including AT&T and Southwest Airlines and magazines such as Texas Monthly and Fast Company. View Randal’s portfolio of people, animals, still lives, and environments. Both he and his longtime retoucher, Portus Imaging in L.A., generously reduced their fees to accommodate the project’s limited budget.
The creative team on the project included art director Dean Oram and writer Kevin Byrd. As World Voice Day draws nearer in spring 2010, look for other extensions of the Voice Foundation campaign.
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