The 2017 ADDYs winners are in, and this year Launch Agency took home two awards at the Dallas ADDYs event, a place where advertising professionals gather to celebrate the best creative work of the year. Competition was stiff, and the winning work included a Bronze in the Out-of-Home Single Unit category for a Chapps Burgers poster, as well as a Silver in the Direct Mail category for a Park Place Maserati brochure.
The award-winning poster for Chapps Burgers stemmed from a larger rebranding campaign designed to embody the brand’s commitment to hard work and making great-tasting burgers. Part of the inspiration for the brand’s “Blue Collar Cool” tone came from vintage poster art, which is what the team drew upon for the design of the “Lift With Your Knees” poster. We can say the poster packs an—a-hem—meaty punch.
And now we pivot from burgers to luxury cars. Park Place Maserati challenged us to connect the luxury car brand with a high-end audience, all on a modest budget. Using consumer analytics, we targeted a small group of potential Maserati customers in the Dallas/Fort Worth area. They are all about conspicuous consumption—they love to see and be seen—making Maserati the perfect brand for their lifestyle. We created an oversized magazine-style mailer to show off the cars and stand out amongst a sea of junk mail.
To see other outstanding Launch creative, visit our Work page.