Widely considered the nation’s most elite advertising competition of its kind, the Cancer Awareness Advertising (CAA) Awards is dedicated solely to the promotion of cancer products and services. Entries are judged by a panel of design and healthcare marketing professionals with decades of combined experience in creativity, layout/design, typography, production, quality, and overall effectiveness.
We were awarded a coveted Silver certificate in the Healthcare System Group, Total Advertising Campaigns, for the 2015 Oncology Campaign, “Fighters Wanted,” featuring actual patients, on behalf of Baylor Scott & White Health.
“We know patient empowerment is a critical element in the successful prevention, detection, and treatment of cancer,” said Taryn Pemberton, director of Service Line Marketing at Baylor Scott & White Health. “Our goal was to capture these survivors’ inner strength and share it with the outside world,” added Launch Agency principal Diane Seimetz. “Less fear, more action, lives saved.”
The award-winning integrated campaign comprised print, magazine, out-of-home and web banners, as well as terrestrial radio and Pandora streaming digital spots.