Welcome to the Web: A Guide for Launching and Relaunching Your Website

We live in a world where a beautiful website can be created without a full coding course, thanks to the proliferation of site-from-a-box companies (ahem Squarespace and Wix).  While these options are great for beginners, there are still many aspects of site design that these platforms don’t really cover.  We’ve outlined some things to consider before you get started:

 

1)     Decide What You Want to Achieve

Your site needs to communicate something to your end user, and it’s important to decide what that is before you start designing.  What is the problem your business solves?  Do you strive to make the world a better place through a philanthropic business model?  Do you offer custom software solutions for B2B clients?  Whatever your mission, ensure your site makes it clear.

 

2)     Create Your Navigation

Site navigation needs to be as simple as possible so that end users can reach important pages in the fewest amount of clicks.  And for the love of God, please don’t use hidden navigation!  It’s been shown to make content less discoverable, which means your users will be less satisfied with their site experience.  Put the pages in which people are most likely to be interested within your first level of navigation to make it as easy as possible for users to access them.  To this end, make sure your conversion pages (like a store locator or contact form) are also easy to access.

 

3)     Write Your Content

Website content is more than writing a few lines of pithy text to accompany an image – SEO principles must be kept in mind when creating copy that will rank well in organic search results.  Copy needs to contain keywords for which you wish to rank, which requires keyword research.  A good rule of thumb is to focus on 1-3 primary keywords per page, although secondary keywords may also be included. Besides keywords, page content must also be useful to your end user.  Is this content that someone else would share or link?  Because links to your site factor into your organic search rankings too. 

 

4)     Don’t Forget the Alt-Tags

As much as we wish it were possible, search engines can’t crawl and index images (or anything that isn’t text-based, for that matter).  That’s why it’s key to utilize alt-tags for your images.  They help Google determine the topic of that page’s content, as well as make your content more accessible to users with disabilities.  Use one keyword per alt-tag to avoid stuffing.

 

5)     Test Your Site

Test internally first to catch any bugs, and if possible, perform a small test rollout to a group of your real consumers.  It’s a great way to see how actual end users will interact with your site, as well as reveal any additional sticking points your internal team might have missed.  When testing, don’t forget to see how the site performs across a variety of devices (think cell phones, tablets, and desktops), as well as multiple browsers (no, not everyone uses Google Chrome).  Sometimes things may look great on your desktop while in your usual browser, but may appear differently elsewhere.

 

Website creation may not be as cut-and-dry as it initially seems, but these tips will have you well on your way to a site with effective UX and great SEO.  If you’d like to learn more about launching or relaunching your website, contact us for a consultation.