Launch Agency Launches New Brand of Their Own

Informed Instinct Unleashes the Power of Conversuasion™, Gives Clients Competitive Edge

Advertising veterans Diane Seimetz, Dave Wilgus and Michael Boone put their preaching into practice with the opening of Informed Instinct.

The founders of Launch Agency, the award-winning Dallas creative boutique specializing in the strategic positioning and marketing of new and mature consumer brands, recently launched the communications consultancy as a complement to the advertising agency’s services, and to answer an unmet business need among clients.

Although 85 percent of all purchase decisions are made or heavily influenced by females, marketing as an industry has traditionally been male-dominated – particularly in the C-Suite. This new venture, designated a Texas Historically Underutilized Business, or HUB, is majority woman-owned with a focus on females as the key drivers in the B2C space. “We use the Power of Conversuasion – informed by insight and blue-chip brand work – to help clients engage their customers and activate bottom line results,” explained Seimetz. “You can’t short-circuit experience, and you can’t manufacture insight. Our multidisciplinary team has amassed both, gleaned on the battlefield and in the winner’s circle, and we’ve turned them into tools to help our clients’ achieve even their toughest business challenges in a very competitive business environment.”

Informed Instinct is a marketing services company, expert in tackling the toughest consumer brand challenges through the Power of Conversuasion, the insight, intelligence and experience gained by crafting consumer communications and brand positioning strategies for some of the world’s most successful companies.