I recently had the opportunity to attend the Typographics design festival in New York City, which was centered around contemporary typography. The midpoint of the festival is a 2-day conference that bridges together two weeks of workshops and tours.
A successful brand launch or relaunch is built upon one crucial element – extensive research. While digging into reports and conducting surveys isn’t the most glamorous part of the job, there is nothing that will help you reach your goals better than a thorough understanding of the marketplace and your customer. Here are a few areas to get you started:
Please give a warm welcome to our summer graphic design intern, Laurel Tauben! She's a locally grown 21-year-old designer-in-training, an avid diver, conceptual thinker, and even cyborg. She loves dancing (especially couple’s dancing), and forcing her cat, Jelly, to spend time with her. Next year she'll be a graduate of the University of North Texas’ Communication Design program, and is eager to see how her life will be changing after graduation. We asked her a few questions to get to know her a little better - take a look at her answers below!
You’ve got a question about where your favorite fancy chocolate bars are stocked. Where do you go for answers? While Google might come to mind for some, consumers often take to social media to ask the brand directly. These social channels have made it easier than ever for customers to interact with and learn more about your brand, and having a social presence that works well is key. If you are looking to launch a new brand on social media, or just relaunch an existing brand, here are some things to consider when beginning your social media management.
Work for two of our clients was recently featured in the 2018 Graphis Poster Annual, including a poster series for the 2016-2017 Dallas Winds concert season and a poster series for Chapps Burgers rebranding. Read on to learn more about the process behind each project.
This year Launch Agency took home two awards at the Dallas ADDYs, the annual industry event where advertising professionals gather to celebrate the best creative work of the year. Competition was stiff, and the winning work included a Bronze in the Out-of-Home Single Unit category for a Chapps Burgers poster, as well as a Silver in the Direct Mail category for a Park Place Maserati brochure.