Search Engine Trouble?

Might Be Time For An Optimizing Tune-Up.

It’s a given in today’s internet economy that appearing in search results pages is important. But how does a site get optimized, and what factors contribute to a good ranking? Earth Image SEO, or search engine optimization, is the process of making improvements to the structure and/or content of a website in order to gain visibility in search results pages.

Relevance x Reputation + Recency = Ranking Results Google Logo Search engines such as Google make continual updates to their algorithms in order to deliver better organic results and improve user experience. In the broadest sense, they assess site elements that are indicators of relevance, reputation, and recency in order to assign rank in their search results pages.

True SEO begins with site structure Load time, ease of navigation, and relevant landing pages are just some of the structural issues that are assessed by search engines in order to determine the relevance of a website. Quality content results in links and leads Unique, remarkable keywords and copy that delivers value to a user will result in positive site links and business leads. Those reference links and leads are indicators of reputation, another factor in search engine result ranking. Periodic changes to your site are indicators of recency. Build your brand by integrating design, user experience, and SEO. 

A beautiful website without SEO is like an expensive billboard in a desert. To garner traffic, you need to optimize. An optimized website will offer a combination of useful, relevant content within a solid and easy-to-use site structure. This requires expert integration of web development, coding, design, and copywriting. For an SEO audit, website redesign, or branding initiative, contact a trusted, full-service branding and advertising agency such as Launch Agency.

About the Author: Alexandra Watson is the Digital Director at Launch Agency. She also teaches on digital marketing topics as an Adjunct Professor at Southern Methodist University. In her spare time, she enjoys spending time with her teenage daughters and adding photos to her Pinterest boards.