DIANE SEIMETZ: pRINCIPAL


A founding Launcher and award-winning copywriter by trade, Diane plays an integral role in turning consumer insights into breakthrough ideas.  A consultant who creates, she helps clients such as Frito-Lay, American Airlines, online dating giant Match.com, Sam’s Club, Promised Land Dairy and others to craft strategic communications platforms that deliver real business results.

Before going independent with partners Wilgus and Boone in 2003, Diane was a creative director at Temerlin McClain and Tracy-Locke/DDB Dallas. 

She’s won awards from The One Show, New York and International Festivals and national ADDY and Effie competitions, as well as Woman of Excellence from the National Association of Executive Women, and has earned a late-in-life culinary arts degree from the El Centro College of Food & Hospitality.

In her spare time, Diane spearheads brand consultancy Informed Instinct (www.informedinstinct.com), a HUB business that puts the Power of Conversuasion to work for growing companies; is proud to represent Launch as regional sponsor for the North Texas chapter of the Network of Executive Women, and serves on the board of the Children’s Advocacy Center of Collin County.

She’s married, with one husband, four children, five dogs and cats, and a partridge in a pear tree.

BRAND EXPERIENCE

Park Place Dealerships Ÿ• Promised Land Dairy Ÿ • Bank of America Ÿ• Blue Cross Blue Shield of Texas • JCPenney • Frito-Lay •
Star-Telegram • Sam’s Club • smart USA • Subaru of America Ÿ• Groceryworks.com • Match.com • Hotels.com • eatZi’s Market & Bakery • Fogo de Chão Brazilian Steakhouse • American Airlines Ÿ• TABASCO brand pepper sauce • Cooper Consulting (a division of the Cooper Clinic)