NOT CHILD'S PLAY: REPOSITIONING A CHILDREN'S URBAN HEALTH CARE SYSTEM
TO SUBURBAN PARENTS
Community hospitals are convenient. But when it comes to kids, parents don’t realize many do not have the training, experience and equipment to provide the care they need. Our client Children’s Medical Center, located in urban Dallas, is the 5th largest children’s hospital in the U.S., and a highly prestigious institution among its peers. Yet its challenging location meant it was inconvenient, unapproachable or simply not top of mind for thousands of suburban-dwelling moms and dads with insurance…
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