ALEXANDRA WATSON: DIGITAL DIRECTOR
Alexandra provides invaluable strategy, digital plans, analytics and insights for our clients. She is a Google Partner, certified in Search and has SEO certification. She earned her master's degree from SMU with a concentration in Digital Media, and as a guest lecturer there and at UT Dallas she takes the complex and highly evolving digital world and explains it in easy-to-apply terms that we mere mortals can easily understand.
Armed with basic target demographics, Alexandra and her team will discern psychographics, tendencies and media consumption, and then track behavior to optimize performance. Her expertise and leadership have led to great business results for Park Place Dealerships, Promised Land Dairy, Texas Power, Dallas Winds, Baylor Health and many others.
In her spare time, she is a member of DFW Interactive Marketing Association, Social Media Dallas and Network of Executive Women. She is an accomplished singer (trust us!) and is married to a former L.A. cop with two young daughters.
Promised Land Dairy • Borden Dairy • Frusion Go Wild • LALA Dairy • Nature Nate's Honey • Park Place Dealerships • Texas Power • Cedars Woodfire Grill • Children’s Advocacy Center of Collin County • Network of Executive Women (North Central TX region) • Dallas Winds • Children's Medical Center • The Alliance (Organ Donation & Transplantation) • Legacy ER • Consonant Pain app